Digital Marketing For Dog Trainers
Get A Consistent & Predictable Flow Of New Clients Every Month
And No Longer Wonder where Your next dog To help is going to come from
CLICK BELOW TO WATCH FIRST
Are You A Dog Trainer And Experiencing Any Of This?
Relying On Word Of Mouth
The majority of your business comes from word of mouth and you don't have another way to bring in consistent business.
Struggle With Online Leads
You've invested money into advertising in the past, but for whatever reason it didn't work out.
No Systems
You have no reliable and scalable systems and software in place. You run your business through google sheets and your calendar.
You're Currently Dog To Dog
Cash flow is tight and you're constantly worried about finding the next dog to keep the business running. This undpredictability keeps you constantly stressed
Lacking Sales Skills
You're a great dog trainer, but you're not a "closer". You're not good at showing your value, handling objections, and collecting money. It doesn't matter how you're getting leads, you struggle getting payment from them.
Dog Trainer & Not A CEO
You're spending all your time dog training, but not spending enough of it being a CEO of the business. Whether this means hiring other trainers so you can remove yourself from the business, or just overall putting better operations in place so the business runs more smoothly
Others In Your Market Are Crushing It
You see others in your market doing really well, yet you're wondering what they're doing that you aren't. You know you could be right there with them, but you're just missing something...
You're Undercharging
You lack the confidence to be charging what you're truly worth because you're afraid if you raise your prices, you'll have trouble signing up clients. As a result, you're barely profiting from the business you love, and you don't have the cash flow to actually scale it to where you want it.
Personal Sacrifices
You started this business to have freedom, but yet you're working more than ever...and in some cases, you're taking home less. You feel like you're letting those around you down because you can't spend time with them, but you also sometimes feel like a prisoner to your own business and don't have a choice.
Are You A Dog Trainer And Experiencing Any Of This?
Relying On Word Of Mouth
The majority of your business comes from word of mouth and you don't have another way to bring in consistent business.
Struggle With Online Leads
You've invested money into advertising in the past, but for whatever reason it didn't work out.
No Systems
You have no reliable and scalable systems and software in place and you feel like things are all over the place.
You're Currently Dog To Dog
Cash flow is tight and you're constantly worried about finding the next dog to keep the business running. This unpredictability keeps you constantly stressed.
Lacking Sales Skills
You're a great dog trainer, but you're not a "closer". You're not good at showing your value, handling objections, and collecting money. It doesn't matter how you're getting leads, you struggle getting payment from them.
Inconsistent Client Acquisition
You are making good money, but feel that your current way of client acquisition could be better. You may have invested in online advertising in the past, and it worked, but you know that there's a better way.
You See Others Crushing It
You see others in your market doing really well, yet you're wondering what they're doing that you aren't. You know you could be right there with them, but you're just missing something...
You're Undercharging
You lack the confidence to be charging what you're truly worth because you're afraid if you raise your prices, you'll have trouble signing up clients. As a result, you're barely profiting from the business you love, and you don't have the cash flow to actually scale it to where you want it.
Personal Sacrifices
You started this business to have freedom and not have a boss, but yet you're working more than ever...and in some cases, you're taking home less. You feel like you're letting those around you down because you can't spend time with them, but you also sometimes feel like a prisoner to your own business and don't have a choice.
Most dog trainers don't have A Packed CALENDAR
No More Revenue Roller Coasters Or Wondering Where Your Next Dog Is Going To Come From
I know what you're up against:
Alex Rohan
Next-Door K9 Solutions of Clarksville
Struggling to attract the right clients and wasting time chasing leads who aren't serious about training.
The frustration of inconsistent income, wondering where your next dog to train will come from
Not knowing where to turn for a reliable way to grow your business without spinning your wheels.
FINALLY A PROCESS THAT WORKS
There's a Better Way to Connect With Dog Owners Ready To Transform Their Dog's Behavior
And it's not doing more of what you've already tried
Marketing for dog trainers is outdated...
The old way floods you with “leads” but leaves you chasing unqualified people— wasting time, dealing with unreturned calls, and constant frustration.
With Bark Launch, you connect directly with dog owners actively looking for professional training, without endless follow-ups.
But don't just take our word for it—hear it from David...
David Jones
Southern K-9 Training Solutions
Here's How It Works
The Marketing We Put In Place For Dog Trainers That Gives Them A Consistently Packed Calendar On Demand
Once you start dealing with only qualified leads, you'll never go back...
Digital Marketing
It all starts with online advertising. We'll work with you to craft the perfect ad that brings in consistent flow of new leads inquiring for your services each month that fit your client avatar.
Our team will handle all of the set-up and management of these ads, as well as cater them to match your brand. You just tell us where you want to market, and the type of leads you want to attract.
Conversations, Not Leads
Most marketing companies will run your ads and get you leads, but that's usually where it ends. Leaving you to figure out who's serious and who's not.
With us, our in-house team will handle all of the heavy lifting for you - you just pick up the phone when we're transferring a live lead to you, or call the pre-scheduled appointment we placed on your calendar.
This means you'll spend less time chasing leads, and more time having real conversations with dog owners ready to invest in training.
Lead Conversion
A bunch of appointments with qualified prospects is great, but if they don't pay you, then it's all for nothing.
We'll give you the playbook to help turn these appointments, into paying customers, directly from a dog trainer who scaled his business signing up these exact type of leads.
Experience it yourself and say goodbye to inconsistent months
WHY WE'RE DIFFERENT
Stop Dealing With "Leads" & Only Deal With Qualified Leads
How Others Typically Do Marketing For Dog Trainers
Marketing branded to your business
Gets you leads from their ads
May use AI to qualify your leads
Expects you to also call each lead once a day for 3-5 days
Feels like you're cold calling people who filled out a form
WAY more labor intensive than what you expected
New Way
Marketing branded to your business
Gets you leads from their ads
Has an in-house team (not overseas) that will qualify your leads via call & text
You only call the pre-scheduled consultations/evals on your calendar or pick up the phone when we're trying to transfer someone to you
100% hands off until we have someone ready to speak with you
Helps you get back your time
Completely Hands Off Until We Have Someone Ready To Speak With You
When marketing is done right, getting dog training leads online is easy...
The real challenge is turning those "leads" into a fully packed calendar—and that's what we make easy.
With Bark Launch, we don't just do your marketing, we’ve built a system that saves you time and connects you with more qualified leads—creating the perfect storm for success.
Michael Garza
K9 Unleashed & Stealth K9
WHY WE STARTED THIS
Bark Launch Origin Story
I've been in the marketing and lead generation industry since 2018, working with Realtors under the name Leadasaurus, which is still in business today.
My wife has been the head groomer at a boarding and daycare facility since early 2021, and I’ve wanted to expand into marketing for dog businesses for some time—initially thinking it would be for groomers.
Fast forward a bit, we then rescued Zeppoli (pictured) and we needed dog training ourselves, which along the way is how got the idea to see if I could do marketing for trainers.
After researching other marketing company's, I noticed a gap in the market—everyone was providing "leads", but no one was providing a warmer qualified lead, similar to what I do with Realtors for Leadasaurus. That's when I realized I could step in
How We Can Help
Psst...we're not just another "Advertising Agency"
Acquisition
We'll put advertising systems in place that will bring a predictable stream of new clients each month. With us, we'll put each lead on your calendar, so you'll only be speaking to those who want to speak with you.
Sales
We'll show you how to close more deals at higher prices, so you're profiting more, yet not having to work with as many dogs to get there.
Operations
We'll put systems in place that will help automate your business, and provide the support to show you how to scale it so the business can run without you.
How It Works
Marketing Towards Your Ideal Client Avatar & Niche
We place ads online with your branding meant to target your ideal client avatar & niche. This way each dog we bring in, we know you can help at your highest level. Plus, this can help you streamline your sales process since you'll be primarily dealing with those who you like working with the most.
Increase Of Brand Awareness
The entire area you service will consistently see our ads. Not only will you see an increase of leads from what we set up, but you'll also be positioned as the go-to trainer in your market. Everyone will know about you and your services, thus leading to an increase of word of mouth as well.
You'll Own The System
Everything that we set up for you, you'll own all the assets to, and we'll also show you how it works. This way you have the transparency into what's going on, but also the flexibility to be able to generate your own leads if that's a route you wanted to go down.
Automated Systems
We'll provide you with our all-in-one business management software to help make some of your business more automated, while making staying on top of sales easier.
Only Talk To Qualified Leads
With the use of systems and putting our professional appointment setters in place, you'll never have to feel like you're cold calling. The only leads you'll be speaking to are the appointments that are on your calendar.
Bottleneck Breaker
When the right pieces are in place, paid traffic is one of the easiest and fastest ways to scale your business, but each person may have a different bottleneck to be solved in order for it to be most effective. This can range from packaging your offer, to sales training. We help you identify that bottleneck and show you how to solve it.
What If I've Tried Advertising Online In The Past And It Didn't Work For Me?
The thing is...success with advertising online has a lot of factors...
How much did you actually spend?
What was the offer?
What did the ad and the copy look like?
What did the landing page look like?
What was your cost per lead?
What platform were the leads coming from?
When a lead signed up, how quick did you call them?
How many times did you call each lead?
How many people did you actually talk to?
What were you saying when you spoke to them?
So if it didn't work for you once, twice, or even three times in the past, just consider that if just one of the above things wasn't optimized or not working the way it should, then maybe you didn't get to experience what it's like when online ads actually do work.
We Help You OWN You're Own Marketing System
But why should you want that?
You're Not Dependent
Even if you found a marketing company that helped get you to where you want to be, you've now become dependent on them. If that company goes away, so does your lead flow. Isn't that a risky way to build your business?
Lowers Your Cost
Other marketing companies charge expensive monthly retainers to run ads, yet when set up right, they practically run on auto-pilot and require minimal tweaks. This allows you to get the marketing and the leads, without the long-term carrying cost of working with a marketing company. Thus, increasing your lead flow as you can spend more towards ads.
You Can Control It
If business is slow, you can spend more, if you want to take a break or go away, you can turn things off. Whether you're going away for a weekend, or just need a short break, if you're buying leads from another company, the bill is still going to be due.
How Does It Work?
Speak With an Enrollment Specialist
Speak with one of our Enrollment Specialists to go over your needs and where you're trying to take your Dog Training Business.
Receive a Custom Growth Plan
If we believe we can help you, we'll craft a custom plan around our system that fits your needs and will help achieve your goals.
Begin Receiving Home Consults
Begin receiving home consults with people in your area actively looking for a dog trainer
Dedicated Support
We'll be by your side every step of the way with 1 on 1 support and weekly check-in calls.
Meet Some Of The Team Behind The Scenes
Chris Lombardi
CEO & Founder
Chip Lockwood
Client Success & Fellow Dog Trainer
Ray Lombardi
Enrollment Advisor
Zeppoli
Happiness Pawlice
Ready To Have Our Marketing & Appointment System Installed In Your Business? It all starts with booking a time...
STILL NOT SURE IF THIS IS FOR YOU?
Frequently Asked Questions
What Type Of Clients Do You Serve?
First off, we do not work with everyone, and we do that for your benefit as well. To best serve you, we make sure the dog trainers we do bring on board, we feel confident would do well with us, and we do that because we have a reputation to protect.
We're typically able to identify that through the initial application you submit, or through our first conversation once we get a better understanding of your business, your current situation, and where you're trying to take things.
If you're a dog trainer who just got out of school and you're brand new to the industry, our platform is most likely not the best fit for you, but hopefully we can work together down the road once you have more of a foundation.
With all that being said, as long as we identify that we think you'd do well with us, we have clients that range from solo trainers who have only been doing it a couple of years, to those who have a facility with 5 trainers.
I've Tried Advertising Online, And It Didn't Work For Me
Success with online advertising depends on many factors, such as:
- how much you spent
- the offer and ad copy
- the landing page design
- how quickly and often you followed up
- what was said during follow-ups
So if it didn't work for you once, twice, or even three times in the past, just consider that if just one of the above things wasn't optimized or not working the way it should, then maybe you didn't get to experience what it's like when online ads actually do work.
How Fast Will I Start Seeing Results?
Upon signing up, within 1-2 days we'll have a 45 minute onboarding call. The program is normally turned on within 1-2 days after the onboarding call.
Once the ads are turned on, leads will start signing up roughly that same day, and from there you can expect to start seeing appointments come your way that same day or next day.
We get this thing off the ground fast because we want you feeling that momentum the moment you come on board. Plus, it gives you an opportunity to make your first sale with us sooner.
What Does Your Team Say To A Lead When They Speak To Them?
We understand that you want to make sure you're brand is being represented right. For starters, I do want to point out that our team is not overseas.
Our team's job primary job is to weed through all the inquiries that are signing up from our ads, and only connect you with those who are actually looking for dog training.
We always let the lead know that we are an assistant calling on your behalf (which makes you look bigger), and we're just calling to gather some basic info and connect them with a trainer. We are never giving training advice on your behalf, and if they bring that up in conversation, we always defer to the fact that we are just an assistant, and not the dog trainer.
What If I Prefer To Call The Leads Myself?
Having our team reach out to the leads initially is absolutely optional, just preferred, and I think for a lot of clients it would be in their best interest. A lot of factors go into having success with internet leads, but 2 of them are how fast can you call the lead when they sign up, and how many times are you going to follow up?
The average dog trainer is not able to call the leads as fast as us, nor make the amount of dials we would be able to make in that first week to get that lead on the phone.
Plus, this is a primary reason why people come onboard with us. If you've ever paid a company for leads in the past, and they did a good job bringing you leads, then you'll know usually the next bottleneck is getting those people on the phone. Usually about 20% of the leads that you get from the internet will have a bad number. And along the way you'll have people hanging up on you and telling you they didn't know what they signed up for.
Of course there are good leads in every batch, but it can be very time consuming and labor intensive to find those, and that's why we handle all the heavy lifting with the goal of only connecting you with those who are looking for dog training and ready to speak with you.
Origin Story
From The Desk Of:
Chris Lombardi
Founder of Bark Launch
I've been doing digital marketing and lead generation for Real Estate Agents since 2018 under the brand name "Leadasaurus", but doing it for dog trainers was really something I had stumbled into, as I was someone who desperately needed dog training after my wife and I added a new member to our family named Zeppoli.
It's a long story, but I'll do my best to shorten it. Zeppoli was a Rescue, and we were actually her 3rd home.
While we knew adding a dog to our family that also consisted of 2 cats would be a lot of work, my wife is also a dog groomer at a doggy day care, so knowing Zeppoli can go with her to work everyday at the day care, made it a much easier decision.
One thing we didn't account for was separation Anxiety. Once we brought her home, Zeppoli quickly attached to my wife, Aurelia.
Adoption Day!
Our first month with her was rough. We couldn't do anything without one of us staying home. And if I was the one who had to watch Zeppoli, she would bark and moan until Aurelia came home.
Outside of separation anxiety, we tried training her on basic commands, but we couldn't get her to listen. We also tried crate training but she was afraid of crates, which made the situation all the more difficult.
We obviously couldn't continue to live our lives like this. I googled local dog trainers near me and started reaching out to them. Shortly thereafter my Facebook and Instagram feed had begun getting filled from the algorithm recommending me dog training content and dog training related ads. Over the course of the next couple of weeks I started watching a ton of those videos in my feed and I learned a lot about the industry.
Zeppoli going to her first day at day care
After speaking with a few local dog trainers, I couldn't believe how much they charged. If you're a dog trainer, you most likely come across the pricing objection often, and I think it's just because the average consumer, which was myself, simply doesn't realize the amount of value it brings.
I always grew up with a dog in the house, and we never taught our dog really much past sit. So seeing someone else so easily accomplish more then that, and in such a short period of time, was really a mindset shift into what was possible.
Shortly thereafter, we found a solution and began taking her to training. I couldn't believe the amount of progress she was making in just 1 session, when she barely listened to us at home.
I believe the average consumer doesn't realize what's possible with dog training, and I can confidently say that because I was the average consumer.
Around this time and the weeks leading up as I was learning more about the industry, is where I got the idea for Bark Launch - a brand that scales dog training businesses by connecting them to consumers in their marketplace that desperately need dog training, just like I did.
See at this point, I’ve been doing digital marketing and lead generation for Real Estate Agents since 2018. If you know anything about how Real Estate Agents get paid, they don't get paid a commission until the home closes.
Because of that, most of our Realtor clients don't make a return on their investment until 3 months from when we started working together. It really is one of the most difficult industries to successfully do lead generation in.
Zeppoli at day care with her bestie Oliver
Over the years I’ve innovated what we do for our Realtor Clients - We eventually built out our own appointment setting team that calls the leads for them, and schedules them on our Clients calendars. This way they don’t have to spend time each day calling a massive pool of strangers that signed up from our ads, and they can instead spend their day talking to people that are actually interested in moving soon, since our appointment setting team would have identified that.
I figured, If I can just learn out how to advertise to get dog training leads just like I do for Realtors, I can train my team to do all the initial reach outs and essentially duplicate our product just in the dog training industry.
I began looking into other dog training marketing companies a bit to see if anyone else was doing lead generation, but also had appointment setters calling the leads and following up for their Clients. There were some really great products out there, but from at least the research I had done, I didn’t see anyone doing what we could.
Day out with Zeppy's Pawrents!
I knew immediately from there we can come into this industry with something unique and make a real difference.
We went to market quick, and I launched an ad for people to join our beta program to test what we have.
Our 2nd client that we signed up, just 10 days in, got their first sale from an at home eval they went on, from a lead our team set up a phone consult for.
Within just 10 days he not only made a return on his investment, but was also able to pay for the following month. The system was now paying for itself, and he didn't have to call a single lead.
It validated that we were on the right path.
Our product has only gotten better, but I knew that if I really wanted to serve my clients at the highest level, me being a marketer can only take this thing so far. Along the way we also partnered with an amazing dog trainer who scaled his business through online advertising to help us better refine our processes, but also to help our clients get better results with what we're doing.
Everything we do here is being built with the help of another dog trainer, and also with the feedback of our current clients.
If you're a dog trainer looking to massively grow your revenue, you came to the right place.
Will This Work For Me?
We've found most dog trainers generally fall into 3 buckets. Which one are you in?
You've always relied on word of mouth and never really have done online advertising
You're currently advertising online or have in the past, but you feel like it doesn't work and the leads aren't great
You're currently doing online advertising and it's working great for you, but you can't stay on top of it.
The thing is...Advertising and getting leads is the easy part.
Getting them on the phone, booking phone consults and at home evaluations is the time consuming and difficult part.
Not matter which bucket you fall into, our product doesn't just solve your "lead issue", but also the problems that pop up when you finally have leads.
© Bardi Media LLC - All Rights Reserved
Ready To Become a & Figure Dog Trainer?
You no longer have to feel like you're cold calling because our team will handle all of the calling
Your calendar becomes more open for evaluations because you no longer have spend time each day calling
You no longer have to hire an assistant or admin to handle the calls, thus decreasing your payroll.
You can actually do what you originally got into this business for, and focus on dog training...let our team handle finding the people