We Build Dog Trainers A Simple Marketing System That They Own, so They Never Have To Rely On Another Marketing Company Again
Are You A Dog Trainer And Experiencing Any Of This?
Relying On Word Of Mouth
The majority of your business comes from word of mouth and you don't have another way to bring in consistent business.
Struggle With Online Leads
You've invested money into advertising in the past, but for whatever reason it didn't work out.
No Systems
You have no reliable and scalable systems and software in place. You run your business through google sheets and your calendar.
You're Currently Dog To Dog
Cash flow is tight and you're constantly worried about finding the next dog to keep the business running. This undpredictability keeps you constantly stressed
Lacking Sales Skills
You're a great dog trainer, but you're not a "closer". You're not good at showing your value, handling objections, and collecting money. It doesn't matter how you're getting leads, you struggle getting payment from them.
Dog Trainer & Not A CEO
You're spending all your time dog training, but not spending enough of it being a CEO of the business. Whether this means hiring other trainers so you can remove yourself from the business, or just overall putting better operations in place so the business runs more smoothly
Others In Your Market Are Crushing It
You see others in your market doing really well, yet you're wondering what they're doing that you aren't. You know you could be right there with them, but you're just missing something...
You're Undercharging
You lack the confidence to be charging what you're truly worth because you're afraid if you raise your prices, you'll have trouble signing up clients. As a result, you're barely profiting from the business you love, and you don't have the cash flow to actually scale it to where you want it.
Personal Sacrifices
You started this business to have freedom, but yet you're working more than ever...and in some cases, you're taking home less. You feel like you're letting those around you down because you can't spend time with them, but you also sometimes feel like a prisoner to your own business and don't have a choice.
Are You A Dog Trainer And Experiencing Any Of This?
Relying On Word Of Mouth
The majority of your business comes from word of mouth and you don't have another way to bring in consistent business.
Struggle With Online Leads
You've invested money into advertising in the past, but for whatever reason it didn't work out.
No Systems
You have no reliable and scalable systems and software in place. You run your business through google sheets and your calendar.
You're Currently Dog To Dog
Cash flow is tight and you're constantly worried about finding the next dog to keep the business running. This undpredictability keeps you constantly stressed
Lacking Sales Skills
You're a great dog trainer, but you're not a "closer". You're not good at showing your value, handling objections, and collecting money. It doesn't matter how you're getting leads, you struggle getting payment from them.
Inconsistent Client Acquisition
You are making good money, but feel that your current way of client acquisition could be better. You may have invested in online advertising in the past, and it worked, but you know that there's a better way.
Others In Your Market Are Crushing It
You see others in your market doing really well, yet you're wondering what they're doing that you aren't. You know you could be right there with them, but you're just missing something...
You're Undercharging
You lack the confidence to be charging what you're truly worth because you're afraid if you raise your prices, you'll have trouble signing up clients. As a result, you're barely profiting from the business you love, and you don't have the cash flow to actually scale it to where you want it.
Personal Sacrifices
You started this business to have freedom, but yet you're working more than ever...and in some cases, you're taking home less. You feel like you're letting those around you down because you can't spend time with them, but you also sometimes feel like a prisoner to your own business and don't have a choice.
How We Can Help
Psst...we're not just another "Advertising Agency"
Acquisition
We'll put advertising systems in place that will bring a predictable stream of new clients each month. With us, we'll put each lead on your calendar, so you'll only be speaking to those who want to speak with you.
Sales
We'll show you how to close more deals at higher prices, so you're profiting more, yet not having to work with as many dogs to get there.
Operations
We'll put systems in place that will help automate your business, and provide the support to show you how to scale it so the business can run without you.
How We Can Help
Psst...we're not just another "Advertising Agency"
Acquisition
We'll put advertising systems in place that will bring a predictable stream of new clients each month.
Setters & Systems
We use appointment setters to reach out to leads on your behalf to set them up with an appointment on your calendar.
Sales
We'll show you how to close more deals at higher prices, so you're profiting more, yet not having to work with as many dogs to get there.
How It Works
Celebrity Trainer System
We place ads online with your branding that will position you as the go-to expert in your marketplace
Your Own Personal Assistant
As people in your area are inquiring about your services, our team will reach out and schedule the consults for you
Sales Mastery
Taught by a fellow dog trainer who scaled a majority of their business through online leads - We'll provide you all the training to take what some trainers would consider "not interested" into someone handing over their payment and ready to get started
Systems
We'll provide you with our all-in-one business management software to help make some of your business more automated, while making staying on top of sales easier
How To Be A CEO
We're not just another marketing company. Taught by a fellow dog trainer who went from being a solopreneur to having a 5k square foot facility, we'll show you how to go from being just a dog trainer, to being a CEO of a business and scaling your operations.
Community
You won't be on this journey alone. You'll be in a private community of other like-minded dog trainers that you can collaborate and share ideas with in the group, or on the weekly coaching calls.
How Does It Work?
Speak With an Enrollment Specialist
Speak with one of our Enrollment Specialists to go over your needs and where you're trying to take your Dog Training Business.
Receive a Custom Growth Plan
If we believe we can help you, we'll craft a custom plan around our system that fits your needs and will help achieve your goals.
Begin Receiving Home Consults
Begin receiving home consults with people in your area actively looking for a dog trainer
Dedicated Support
We'll be by your side every step of the way with 1 on 1 support and weekly check-in calls.
What If I've Tried Advertising Online In The Past Through Other Services Or Doing It Myself And It Didn't Work For Me?
The thing is...success with advertising online has a lot of factors...
How much did you actually spend?
What was the offer?
What did the ad and the copy look like?
What did the landing page look like?
What was your cost per lead?
What platform were the leads coming from?
When a lead signed up, how quick did you call them?
How many times did you call each lead?
How many people did you actually talk to?
What were you saying when you spoke to them?
So if it didn't work for you once, twice, or even three times in the past, just consider that if just one of the above things wasn't optimized or not working the way it should, then maybe you didn't get to experience what it's like when online ads actually do work.
Meet Some Of The Team Behind The Scenes
Chris Lombardi
CEO
Chip Lockwood
Coach & Fellow Dog Trainer
Aurelia Lombardi
Account Manager
Ray Lombardi
Enrollment Advisor
Origin Story
From The Desk Of:
Chris Lombardi
Founder of Bark Launch
I've been doing digital marketing and lead generation for Real Estate Agents since 2018 under the brand name "Leadasaurus", but doing it for dog trainers was really something I had stumbled into, as I was someone who desperately needed dog training after my wife and I added a new member to our family named Zeppoli.
It's a long story, but I'll do my best to shorten it. Zeppoli was a Rescue, and we were actually her 3rd home.
While we knew adding a dog to our family that also consisted of 2 cats would be a lot of work, my wife is also a dog groomer at a doggy day care, so knowing Zeppoli can go with her to work everyday at the day care, made it a much easier decision.
One thing we didn't account for was separation Anxiety. Once we brought her home, Zeppoli quickly attached to my wife, Aurelia.
Adoption Day!
Our first month with her was rough. We couldn't do anything without one of us staying home. And if I was the one who had to watch Zeppoli, she would bark and moan until my wife came home.
Outside of separation anxiety, we tried training her on basic commands, but we couldn't get her to listen. We also tried crate training but she was afraid of crates, which made the situation all the more difficult.
We obviously couldn't continue to live our lives like this. I started watching dog training videos on youtube and my instagram feed had begun getting filled from the algorithm recommending me dog training content. I started learning a lot about the industry, and while we tried training her ourselves, Zeppoli never listened, so I had ended up contacting dog trainers near me.
Zeppoli going to her first day at day care
After speaking with a few local dog trainers, I couldn't believe how much they charged. If you're a dog trainer, you most likely come across the pricing objection often, and I think it's just because the average consumer, which was myself, simply doesn't know how much dog training costs and the amount of work that goes into it...and the value it actually brings.
I always grew up with a dog in the house, and we never taught our dog really much past sit. So seeing someone else so easily accomplish more then that, and in such a short period of time, was really a mindset shift into what was possible.
Shortly thereafter, we found a solution and began taking her to training. I couldn't believe the amount of progress she was making in just 1 session, when she barely listened to us at home.
I believe the average consumer doesn't realize what's possible with dog training, and I can confidently say that because I was the average consumer.
Around this time and the weeks leading up as I was learning more about the industry, is where I got the idea for Bark Launch - a brand that scales dog training businesses by connecting them to consumers in their marketplace that desperately need dog training, just like I did.
See at this point, I’ve been doing digital marketing and lead generation for Realtors since 2018. If you know anything about how Real Estate Agents get paid, they don't get paid a commission until the home closes.
Because of that, most of our Realtor clients don't make a return on their investment until 3 months from when we started working together. It really is one of the most difficult industries to successfully do lead generation in.
Zeppoli at day care with her bestie Oliver
Over the years I’ve innovated what we do for our Realtor Clients - We eventually built out our own call center that would work the leads for them. This way they don’t have to spend time each day calling the leads, and can instead just wait for our team to connect them with a buyer or seller that we spoke to and vetted on their behalf.
I figured, If I can just learn out how to advertise to get dog training leads just like I do for Realtors, I can train my call center to do all the initial reach outs and essentially duplicate our product just in the dog training industry.
I began looking into other dog training marketing companies a bit to see if anyone else was doing lead generation, but also had appointment setters calling the leads and following up for their Clients. There were some really great products out there, but from at least the research I had done, I didn’t see anyone doing what we could.
Day out with Zeppy's Pawrents!
I knew immediately from there we can come into this industry with something unique and make a real difference.
We went to market quick, and shortly thereafter, I launched our beta program to test what we have.
Our 2nd client that we signed up, just 10 days in, got their first sale from an at home eval they went on, from a lead our team set up a phone consult for.
Within just 10 days he not only made a return on his investment, but was also able to pay for the following month. The system was now paying for itself, and he didn't have to call a single lead.
It validated that we were on the right path.
From there we've continued to innovate and add to our product - such as booking at home evals for clients, and much more.
If you're a dog trainer looking to massively grow your revenue, you came to the right place.
Will This Work For Me?
We've found most dog trainers generally fall into 3 buckets. Which one are you in?
You've always relied on word of mouth and never really have done online advertising
You're currently advertising online or have in the past, but you feel like it doesn't work and the leads aren't great
You're currently doing online advertising and it's working great for you, but you can't stay on top of it.
The thing is...Advertising and getting leads is the easy part.
Getting them on the phone, booking phone consults and at home evaluations is the time consuming and difficult part.
Not matter which bucket you fall into, our product doesn't just solve your "lead issue", but also the problems that pop up when you finally have leads.
Frequently Asked Questions
What Type Of Clients Do You Serve?
We typically do not work with trainers who just got out of school and are brand new to the industry - Ideally we want to make sure that those we bring on board, we're confident would do well in the program as we have a reputation to protect. And yes, while we do provide coaching for sales, those who are new to the industry are still putting a foundation in place.
That said, it doesn't matter if you've been a trainer for only a couple of years, or if you have a facility and 5 trainers, this program serves, and would help expand both parties.
What's The Cost?
For starters, if you're saying this to yourself, I think it's important to note that marketing when done right, is an investment, not a cost... and ideally, you should be making a return on that investment.
Now, if you're looking for something that is $200 a month, then this won't be the best fit for you.
With that being said, our pricing is customized based on each persons situation and the type of goals they're looking to achieve. For example, the pricing is going to be much different if you have a facility and 3 trainers, looking to get enough leads to feed all 3 trainers, vs if you're a solo dog trainer looking just for leads for yourself.
How Fast Will I Start Seeing Results?
Upon signing up, within 1-2 days we'll have a quick 30-45 minute onboarding call. The program is normally turned on within 1-2 days after the onboarding call. From there you can expect to receive appointments on your calendar the same day we turn it on. We get this thing off the ground fast because we want you feeling that momentum the moment you come on board.
What Does Your Team Say To A Lead When They Speak To Them?
When our team speaks to a lead, we're never giving advice on your behalf. Our appointment setters primary job is to weed through all the inquiries and only connect you with those actually looking for dog training.
What If I Prefer To Call The Leads Myself?
Having our team reach out to the leads initially is absolutely optional, just preferred, and I think for a lot of clients it would be in their best interest. A lot of factors go into having success with internet leads, but 2 of them are how fast can you call the lead when they sign up, and how many times are you going to follow up?
The average dog trainer is not able to call the leads as fast as us, nor make the amount of dials we would be able to make in that first week.
Ready To Become a & Figure Dog Trainer?
You no longer have to feel like you're cold calling because our team will handle all of the calling
Your calendar becomes more open for evaluations because you no longer have spend time each day calling
You no longer have to hire an assistant or admin to handle the calls, thus decreasing your payroll.
You can actually do what you originally got into this business for, and focus on dog training...let our team handle finding the people
Ready To Have Our Marketing & Appointment System Installed In Your Business? It all starts with booking a time...
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